Adapting literary works into films is a proven strategy that filmmaker Gurudatha Ganiga believes the Kannada film industry should reconsider, particularly in the current climate where meaningful cinema is lacking. The director, who is in the process of adapting Purnachandra Tejaswi’s "Jugari Cross" for the screen, emphasizes the importance of this approach in sustaining the Kannada film industry. He reflects on the vibrant era of Kannada cinema in the ’70s and ’80s, where filmmakers like Puttanna Kanagal found success through adapting novels that resonated with the audience and were deeply rooted in Kannada ethos.

Gurudatha suggests that Kannada cinema should refocus on its distinctive narratives instead of following broader national trends, which he believes has diluted the industry's cultural identity. By staying true to stories that are reflective of Kannada reality and heritage, he argues that the industry can thrive. He emphasizes that adapting novels can keep Kannada literature and culture alive while producing more meaningful and genuine films that align with the industry's roots.

The director envisions a renewed Kannada cinema that remains authentic and connected to its cultural heritage by pursuing more novel-based adaptations. Gurudatha is committed to bringing Kannada novels to the screen to achieve this vision and revitalize the industry.Gurudatha Ganiga's connection to his literary heritage can be traced back to his school days. He recalls that when he was in class 9, reading Purnachandra Tejaswi's Jugari Cross had a profound impact on him. This Kannada novel became one of his favorites, shaping his creative vision. As he transitioned into filmmaking, Gurudatha carried this passion with him. Jugari Cross, set in a fictional town in Malnad, beautifully captures the essence of the region. Many filmmakers have expressed interest in adapting this novel, recognizing its potential. Gurudatha feels grateful to have obtained the rights from Tejaswi's daughters to fulfill his dream.